Church Marketing and Branding

This course is designed to provide learners with an understanding of the principles and practices of marketing and branding within the context of a religious organization. The course will explore the role of marketing and branding in the growth and development of a church, as well as how these principles can be applied to engage with the community and attract and keep church members. Through a combination of lectures, case studies, and hands-on projects, learners will learn how to develop a marketing plan and brand evaluation for a church, identify and target key audiences, and create compelling messaging and branding strategies that align with the church’s mission and values.